Local Business AmericaFree staff review kit

Get your staff asking every customer for a Google review

Pick your type of business and how your team asks: at the counter, by text, by email or on a printed card. The board writes the script. Type your own line and it gets checked against Google's review rules.

Your business
How will your team ask?

Staff huddle board

Your business

  • say it
  • text it
  • email it
  • print it
Thanks for shopping with [business name]. If you would like to leave an honest review of the visit to our store, I can share our Google review link. It is your choice, and you can do it later.
  • Same ask for everyonepasses
  • No star or word steeringpasses
  • No rewardpasses
  • No pressurepasses
A chalkboard showing the review script your team will use.

Add a personal touch if you like. Leave out stars, rewards, pressure and anything that only asks happy customers.

When: Offer the link after checkout, once the customer has their purchase. Let them decide whether and when to use it.

All 16 scripts + the printable staff card

Two lines put through the checker

Both go through the same checker as the board above, so these ticks and crosses are what you would see if you typed them in.

Example

A line staff often reach for

“If you loved it, leave us 5 stars and get 10% off your next visit!”
  • Same ask for everyone
  • No star or word steering
  • No reward
  • No pressure

One sentence breaks three rules. It only asks people who loved the visit, it names a star rating, and it offers a discount.

Example

The fix

“We are a small team and read every review.”
  • Same ask for everyone
  • No star or word steering
  • No reward
  • No pressure

It sounds friendly and it leaves the stars and the words up to the customer.

Example

Corner Cup Cafe, printed on the receipt

Corner Cup Cafe - thank you for dining with us. We are a small team and read every review. You are welcome to leave an honest Google review of the meal with us: [Google review link]
It is optional, so use your own words and post it whenever suits you.

Offer the link with the receipt at the end of the visit. Never ask someone to post while you watch.

Practise the questions customers ask

Read the script out loud once. Then get a teammate to play the customer and try these two.

Customer “What should I write?”

Your team “Whatever you thought of it. Please use your own words, it is up to you.”

Customer “Do I have to do it now?”

Your team “No. You can take the link with you. Leaving a review is your choice.”

The six rules on the staff card

  1. Ask every customer the same way, with the same words. Do not ask only happy customers or check how they feel first.
  2. Ask for an honest review in the customer's own words. Do not request stars, staff names or specific phrases.
  3. No incentives: no discounts, gifts, prize draws or rewards for any review, change or removal.
  4. No pressure. Offer the link once and let the customer choose whether, when and what to post.
  5. No staff review quota. Practice handing over the link, but never set staff a target number of reviews.
  6. Help anyone with a problem, whether or not they post a review. The review link stays open to everyone.

Based on Google's published review guidance, checked October 19, 2026: Google: Tips to get more reviews · Google Maps: Prohibited and restricted content

Get all 16 scripts and the staff card

All 16 scripts (four business types, four ways to ask) with your name and link filled in, the printable staff training card, a five-minute huddle plan and replies for tricky moments. It costs nothing.

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